MA Outdoor Services

The Challenge

MA Outdoor Services had an existing website that no longer worked for the business. Technical issues, unclear messaging, and weak engagement made it difficult for potential clients to understand their services or take the next step. The local market was competitive, and the site did little to communicate why MA Outdoor stood apart. The challenge was to rebuild the website from the ground up while keeping the brand familiar and strengthening how it showed up locally.

The Approach

We started with a brand workshop to understand MA Outdoor’s audience, services, goals, and voice. From there, we clarified their value proposition and refined the existing brand so it felt more confident and consistent. We wrote clear, service-focused copy that highlighted both craftsmanship and the personal approach of the owner, Miguel. The new website was designed to be easy to navigate, visually credible, and built with local discoverability in mind from the start.

The Solution

The rebuilt website delivers clear service pages, improved structure, and messaging that speaks directly to homeowners looking for reliable outdoor work. We paired the site with local SEO foundations, Google Business Profile optimization, and targeted landing pages to support ongoing marketing efforts. Social media and advertising support helped extend visibility beyond the website and reinforce trust at every touchpoint.

The Outcome

MA Outdoor Services now has a website that works as hard as they do. Visitors quickly understand what they offer, who they serve, and why they can trust the work. Local visibility improved, inquiries became more relevant, and the brand now reflects the pride and professionalism behind every project. The site continues to support growth through ongoing updates and marketing support.

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