The Work, in Numbers
These numbers reflect long-term partnerships, hands-on collaboration, and work built to last, not just launch.
Brand identity and messaging
Website design and development
Ongoing support and guidance
Build a Brand That’s Impossible to Ignore
Being good at what you do is no longer enough to stand out. In a market full of capable companies, boring has become the real competition. What people choose now is not just skill or service, but brands that feel human, distinct, and confidently themselves.
100
%
Direct Access: Every project guided one-on-one from start to finish
92
%
Repeat and Refer: Most work comes from returning clients and referrals
15
+
Years Building: Experience across brand, product, and digital design
Safe Brands Rarely Win
Playing it safe may feel responsible, but it rarely leads to distinction. The brands people remember take a point of view. They show personality. They speak with conviction. In a market shaped by automation and sameness, what cuts through is not perfection but presence. We help you uncover what makes your brand human and express it with confidence.
Selected Work
Every project starts with clarity and a point of view. These brands came to us at different stages, with different challenges and ambitions. What they shared was a desire to stand out with intention. The work below reflects how strategy, identity, and message come together when personality leads.
Solutions
Let’s Talk
How the Work Happens
We do not follow rigid formulas or force brands into templates. Every project begins with listening, asking sharper questions, and getting to the heart of what makes your business distinct. From there, strategy takes shape, identity becomes clear, and the website grows naturally out of that foundation. The process is structured where it needs to be and flexible where it matters most. You stay close to the work, decisions are shared, and nothing disappears into a black box.
Orientation
Understanding your business, audience, and ambition
Definition
Clarifying message, position, and point of view
Expression
Shaping identity, language, and digital presence
Refinement
Testing, adjusting, and strengthening what works
FAQ
Who do you typically work with?
What kinds of projects do you take on?
Do you work with clients outside of Charlotte?
How involved will I be in the process?
How long does a typical project take?
What makes Guidepost different from other agencies or studios?
How do we get started?
What platforms do you build websites on?
Studio Notes
Short reads on brand, identity, and making thoughtful decisions in a noisy digital world.
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Let’s talk
Tell us about your business, your goals, and what you want to accomplish. We’ll take it from there.
You’ll hear back from us personally, usually within a day.
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